Swaminarayan Faith

Swaminarayan Hinduism, also known as the Swaminarayan faith or the Swaminarayan sect, is a modern spiritual tradition, as a subsect of Vaishnava Hinduism, originating in the state of Gujarat, in which followers offer devotion to and worship Swaminarayan as a form of Parabrahma. The Swaminarayan faith has a large percentage of Gujarati Hindus who are followers of Swaminarayan.

Considered a Vaishnava Bhakti sect following philosophical teachings of Uddhava as per Ramanujacharya. Since its origin, Swaminarayan Hinduism has been noted by its preservation of Gujarati cultural and linguistic traditions, devotion to the personality of Swaminarayan as supreme deity and the reason of all avtārs, dedication to social service and a strict ethical code including uncompromising segregation of the genders.Monier Williams, on at least one of his visits, had long discussions with Swaminarayan and his followers and did his best to ascertain the way Swaminarayan's principles were preached. He visited the temple in Vadtal in the company of the Collector of Karira during a popular Kartik Purnima festival that took place there and recorded the basics. Those who are initiated into proper worship of Krishna deity are instructed to wear a Tulasi kanti or rosary beads in two rows around their necks, one for Krishna and one for Radha. Followers are also instructed to chant the mantra of śrī-kṛṣṇa sharaṇaṁ mama (great Krishna is my soul's refuge) and wear Urdhva Pundra Tilak markings on their forehead. Daily worship of Krishna in the temple was instructed and the Krishna mantra was central to the Swaminarayan's initiation (diksa). Supreme Being is believed to be referred by various names: Para Brahman, Bhagavan and Purushottama. While no detailed statistical information is available, most of the followers of Swaminarayan share a belief that Swaminarayan is the complete manifestation of Narayana or the supreme person and more superior to other avatars.

...
Wikipedia