Swachh Bharat Mission
| Swachh Bharat Abhiyan (SBA) | |
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| स्वच्छ भारत अभियान | |
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India + Cleanliness
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| Slogan |
एक कदम स्वच्छता की ओर One step towards cleanliness |
| Country | India |
| Prime Minister(s) | Narendra Modi |
| Launched | Raj Ghat, 2 October 2014 |
| Website | swachhbharat |
| Status: Unknown | |
एक कदम स्वच्छता की ओर
Swachh Bharat Abhiyan (English: Clean India Mission) is a campaign by the Government of India to keep the streets, roads and infrastructure of the country's 4,041 statutory cities and towns and its rural areas clean. The mission is bifurcated into sub-missions as Swachh Bharat Abhiyan (Gramin), under Ministry of Drinking Water and Sanitation, and Swachh Bharat Abhiyan (Urban), under Ministry of Housing and Urban Affairs. It includes ambassadors and activities such as a run, national real-time monitoring and updates from NGOs.
The campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, by Prime Minister Narendra Modi. It is India's largest ever cleanliness drive with 3 million government employees, especially school and college students from all parts of India, participating in the campaign.
The objectives of Swachh Bharat are to reduce or eliminate open defecation through the construction of individual, cluster and community toilets. The Swachh Bharat mission will also make an initiative of establishing an accountable mechanism of monitoring latrine use. The government is aiming to achieve an Open-Defecation Free (ODF) India by 2 October 2019, the 150th anniversary of the birth of Mahatma Gandhi, by constructing 12 million toilets in rural India, at a projected cost of ₹1.96 lakh crore (US$30 billion).
Swachh Bharat Abhiyan is a campaign which was launched on 2 October 2014, and aims to eradicate open defecation by 2019, and is a national campaign, covering 4,041 statutory cities and towns. Its predecessors were the "Nirmal Bharat Abhiyan" and before that the "Total Sanitation Campaign", see history section below.
The Times of India reported that the idea was developed and initiated in March 2014 after a sanitation conference was organised by UNICEF India and the Indian Institute of Technology as part of the larger Total Sanitation Campaign, which the Indian government launched in 1999.
The government is aiming to achieve an Open-Defecation Free (ODF) India by 2 October 2019, the 145th anniversary of the birth of Mahatma Gandhi, by constructing 12 million toilets in rural India, at a projected cost of ₹1.96 lakh crore (US$31 billion).Prime Minister Narendra Modi spoke of the need for toilets in his 2014 Independence Day speech stating:
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