Supporters Direct

Supporters Direct

Formation	January 2000
Location	London
Region served	United Kingdom
Interim Chief Executive	Hilary Clifford
Website	www.supporters-direct.coop

Supporters Direct are an umbrella organisation set up originally by the British government (with cross-party support) to provide support and assistance for its member trusts to secure a greater level of accountability and deliver democratic representation within football clubs and within football's governing structures. Its first managing director was Brian Lomax, founder of the first supporters' trust at Northampton Town F.C.. Supporters Direct also works in other sports, most notably rugby league, as well as ice hockey. It is also funded by UEFA to work in football across Europe.

Amongst other things, Supporters Direct promotes the value of supporter and community engagement and helps supporters' trusts to secure influence and become a constructive voice in how their club is run. There are now over 180 supporters' trusts in the UK; clubs owned in partnership with supporters' trusts such as Swansea City A.F.C. and over 30 clubs owned by their supporters including Enfield Town FC, the first ever supporter owned football club in the United Kingdom, AFC Wimbledon, Exeter City F.C., AFC Telford and Wrexham F.C.

Existing as a Community Benefit Society, Supporters Direct is owned by its members and funded by a combination of the Fans Fund of the Football Stadia Improvement Fund, the Co-operative Enterprise Hub, UEFA. the Scottish Government, and member trust subscriptions. Its work in rugby league is not formally funded by the Rugby Football League anymore, instead some work is carried out using funds from the Co-operative Enterprise Hub.

The Supporters Direct Cup is an annual, pre-season friendly competition established by Supporters Direct via its trust mailing list, from where subscriptions were sought to buy and engrave the trophy. The cup is competed for between supporter-owned clubs and was first won by AFC Wimbledon, who beat Enfield Town, 3–2, on 12 August 2002 at Cheshunt FC. Other winners have been AFC Telford United, Brentford, Enfield Town and FC United of Manchester. AFC Wimbledon have featured six times in the match and FC United made their fifth appearance in 2011.