The Super Bowl ring is an award in the National Football League given to the winners of the league's annual championship game, the Super Bowl. Since only one Vince Lombardi Trophy is awarded to the team (ownership) itself, the Super Bowl ring offers a collectible memento for the actual players and team members to keep for themselves to symbolize the victory.
These rings are typically made of yellow or white gold with diamonds. They usually include the team name, team logo, and Super Bowl number (usually indicated in Roman numerals). The NFL pays for the cost of 150 rings to the winning team, at roughly $5,000,000 in total, depending upon the fluctuating cost of gold and diamonds. Most rings are manufactured by memorabilia company Jostens. In 2015 (for the New England Patriots), it was reported that each ring cost $36,500, costing over $5 million, being the most expensive rings Jostens has ever produced. The winning team can typically present rings to whomever they choose, including usually, but not limited to: players (active roster or injured), coaches, trainers, executives, personnel, and general staff. Some teams have also been known to give rings to former players and coaches that were on the team at some point during the season, despite not having been on the winning roster for the Super Bowl itself. Sometimes a team will give rings to fans as part of a charity raffle. Teams can distribute any number of rings, but must pay for any over the 150-ring limit. A recent trend over the last 15–20 years has been lesser rings awarded to front office staff. These are commonly called "B" and "C" level rings and are smaller and contain fewer diamonds or contain faux diamonds. The first instance of this was the Redskins Super Bowl XVII ring when many in the front office received rings that were not solid gold and contained cubic zirconia stones (which resemble diamonds). When Tampa Bay won Super Bowl XXXVII, the players and coaches received rings with a diamond-centered Lombardi trophy. Some staff received rings with a metal Lombardi trophy and real diamonds surrounding the trophy and the "C" level ring did not contain any diamonds.