Super Bowl V
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| Date | January 17, 1971 | ||||||||||||||||||
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| Stadium | Orange Bowl, Miami, Florida | ||||||||||||||||||
| MVP | Chuck Howley, Linebacker, Cowboys | ||||||||||||||||||
| Favorite | Colts by 2.5 | ||||||||||||||||||
| Referee | Norm Schachter | ||||||||||||||||||
| Attendance | 79,204 | ||||||||||||||||||
| Future Hall of Famers | |||||||||||||||||||
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Colts: Ted Hendricks, John Mackey, Johnny Unitas. Cowboys: Tex Schramm (team administrator), Tom Landry (coach), Herb Adderley, Mike Ditka, Bob Hayes, Bob Lilly, Mel Renfro, Roger Staubach, Rayfield Wright. |
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| Ceremonies | |||||||||||||||||||
| National anthem | Tommy Loy (Trumpeter) | ||||||||||||||||||
| Coin toss | Norm Schachter | ||||||||||||||||||
| Halftime show | Southeast Missouri State College Marching Golden Eagles Band with Anita Bryant | ||||||||||||||||||
| TV in the United States | |||||||||||||||||||
| Network | NBC | ||||||||||||||||||
| Announcers | Curt Gowdy and Kyle Rote | ||||||||||||||||||
| Nielsen ratings | 39.9 (est. 46 million viewers) |
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| Market share | 75 | ||||||||||||||||||
| Cost of 30-second commercial | $72,000 | ||||||||||||||||||
Super Bowl V, the fifth edition of the Super Bowl and first modern-era National Football League (NFL) championship game, was an American football game between the American Football Conference (AFC) champion Baltimore Colts and the National Football Conference (NFC) champion Dallas Cowboys to decide the NFL champion for the 1970 season. The Colts defeated the Cowboys by the score of 16–13. The game was played on January 17, 1971, at the Orange Bowl in Miami, Florida, the first Super Bowl game played on artificial turf, on first-generation Poly-Turf.
This was the first Super Bowl played after the completion of the AFL–NFL merger. Beginning with this game and continuing to the present day, the Super Bowl has served as the NFL's league championship game, with the winner of the AFC Championship Game and the winner of the NFC Championship Game facing off in the culmination of the NFL playoffs. As per the merger agreement, all 26 AFL and NFL teams were divided into two conferences with 13 teams in each of them. Along with the Colts, the Cleveland Browns and the Pittsburgh Steelers agreed to join the 10 AFL teams to form the AFC. The remaining 13 NFL teams formed the NFC. This explains why the Colts represented the NFL in Super Bowl III, but the AFC for Super Bowl V. Baltimore advanced to Super Bowl V after posting an 11–2–1 regular season record. Meanwhile, the Cowboys were making their first Super Bowl appearance after posting a 10–4 regular season record.
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