Sundissential

Sundissential is a dance music club started in Birmingham, England, in the 1990s. Originally hosted in various venues in the city, the event started as an after normal club hours event and exploited loopholes in Licensing laws of the United Kingdom to allow alcohol to be sold on a Sunday to clubbers at this time.

Commonly people arrived at the club in fancy dress or elaborate outfits making them immediately appear dramatically different from other people attending more mainstream nightclubs.

The Sundissential phenomenon also spread to London during the summer of 1998, hosting an all day event at Heaven nightclub every Sunday for a duration of 8 months, before taking up a weekly Saturday residency at The Aquarium club in Old Street. The Resident DJs were Pete Wardman (Kiss FM/Trade) and Kei (Wag Club/Aquarium) joined by Boy George, Anne Savage, Lisa Lashes, Sonique and Judge Jules. The London promoters were Dan Prince and Kirk Field from Mixmag.

Music played at Sundissential is primarily of the hard house subgenre - a fast and hard electronic form of music that has much in common with techno and trance. In the early days Sundissential was unusual in its promotion of this style of dance music, whilst other contemporaries of the time were concentrating on less frenetic house variants.

Notable DJs include but are by no means exhausted by:

Tony de Vit, Fergie, Lisa Lashes, The Tidy Boys, Paul Kershaw, Nick Rafferty and Andy Farley.

In 1998 Sundissential started a northern version of its parties, originally in Leeds at Club Uropa and is now called Discothèque. Sundissential North has also held residencies at Evolution in Leeds. 2008 also saw two sold out events at Discothèque.

In later years Sundissential was a troubled entity. Most notably because in 2000 one person died at a Sundissential event. This deaths was linked to the taking of drugs including ecstasy.

The brand now operates a zero tolerance approach to drugs. After 2000 the brand grew massively with international recognition but has now crashed with money and promotional troubles.

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