Sundberg-Ferar
| Private | |
| Founded | 1934 |
| Headquarters | Walled Lake, Michigan, United States |
|
Key people
|
Curt Bailey, President |
| Website | http://www.sundbergferar.com/ |
Curt Bailey, President
Jeff DeBoer, VP
Sundberg-Ferar is an industrial design consultancy headquartered in Walled Lake, Michigan. Founded in 1934 by partners Carl Sundberg (1910–1982) and Montgomery Ferar (1910–1982), the company was among the first industrial design firms to be established in the U.S.
Sundberg-Ferar employs approximately 20 employees in the disciplines of industrial design, mechanical engineering, research, model making and prototyping, interaction design and packaging design. The firm has designed products for hundreds of clients in categories such as home appliances and housewares, automotive and medical products, consumer electronics, industrial equipment, mass transit vehicles, vending machines and aircraft interiors.
In 1934, founders Sundberg and Ferar were working together at the General Motors Art & Color Section under Harley J. Earl when they decided to leave and start their own firm. They remained partners and owners of Sundberg-Ferar until 1975, when they retired from the firm. Company ownership has transitioned internally ever since.
Originally located in Detroit, Michigan, Sundberg-Ferar became one of the leading independent design offices after World War II. The firm also pioneered the use of design to create corporate image, coordinating a look for IBM's early computers and showrooms in the 1950s.
Company headquarters moved from Detroit to Royal Oak, Michigan and then to Southfield, Michigan in 1959. In 1995, the company moved to its current location in Walled Lake, Michigan where it operates within a 15,000 sq. ft. purpose-built structure. The building is divided into an 8,000 sq. ft. prototype shop and a 7,000 sq. ft. multi-disciplinary office space that includes a large focus group/viewing facility.
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Wikipedia