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Sunday Today

Today
Today (UK newspaper) logo.svg
Type Daily newspaper
Format Tabloid
Owner(s) Eddy Shah, Lonrho, News International
Founded 4 March 1986
Ceased publication 17 November 1995
Headquarters Wapping, London

Today was a national newspaper in the United Kingdom that was published between 1986 and 1995.

Today, with the American newspaper USA Today as an inspiration, launched on Tuesday 4 March 1986, with the front page headline, "Second Spy Inside GCHQ". At 18p, it was a middle-market tabloid, a rival to the long-established Daily Mail and Daily Express. It pioneered computer photo-typesetting and full-colour offset printing at a time when national newspapers were still using Linotype machines, letterpress and could only reproduce photographs in black and white. The colour was initially crude, produced on equipment which had no facility for colour proofing, so the first view of the colour was on the finished product. However, it forced the conversion of all UK national newspapers to electronic production and colour printing. The newspaper's motto, hung in the newsroom, was "propa truth, not propaganda".

Launched by regional newspaper entrepreneur Eddy Shah, it was bought by Tiny Rowland's Lonrho within four months. (Shah would launch the short-lived, unsuccessful national tabloid The Post in 1988.) Alastair Campbell was political editor and his long-term partner, Fiona Millar was news editor.

Alongside the daily newspaper, a Sunday edition was launched. Sunday Today suffered as it ran through three editors in less than a year, and was closed early in 1987 as a cost-saving measure.

The newspaper began a sponsorship of the English Football League at the start of 1986-87, but withdrew after a season. Today was sold to Rupert Murdoch's News International in 1987.


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