Stoats Loony Dook

The Loony Dook, sponsored by Stoats, is an annual event held on New Years' Day in which people dive into the freezing waters of the Firth of Forth at South Queensferry (north of Edinburgh, Scotland), often in fancy dress.

The name "Loony Dook" is a combination of "Loony" (short for "lunatic") and "Dook", a Scots term meaning "dip" or "bathe".

On New Year's Day, typically in the forenoon (but times vary according to tides), around 1,000 Dookers first take part in the so-called Dookers' Fancy Dress Parade, leading from the Hawes car park at the far end of the town to the old mole. Over 4,000 spectators cheer on the participants at various vantage points.

The Dookers are then greeted by bagpipe pipers and warmed with bowls of "energising porridge", prior to plunging themselves into the freezing Firth of Forth.

The event was conceived in 1986 as a joking suggestion by three locals for a New Year's Day hangover cure. The following year it was decided to repeat the event for charity.

After a few years of only local significance, the event gradually grew in the 1990s, both in popularity and number of participants. The growth accelerated after the event was started to be mentioned in the official Edinburgh Hogmanay publicity material and got a boost when the Millennium edition was filmed live by the BBC and beamed worldwide.

Originally organised by locals and starting from the Moorings pub (now the Inchcolm), factors such as increased crowds, safety issues and popularity necessitated a different handling. As a consequence, the events 2009 onwards were professionally handled by event managers Unique Events. Being the organisers of the Edinburgh Hogmanay Festival, they includeded the Loony Dook into the latter from 2011. In the same year a registration fee was introduced to cover the cost of organisation and stewarding. The fee of originally £6 was raised to £10 in 2016. The proceeds of which benefit RNLI Queensferry and local charities.

The Loony Dook received sponsorship from the tour company Haggis Adventures (from 2011) and currently from the porridge company Stoats.

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Wikipedia