Private | |
Industry | Retail |
Founded | 2011 |
Founder | Katrina Lake |
Headquarters | San Francisco, California, U.S. |
Services | Styling |
Website | www |
Stitch Fix is an online subscription and personal shopping service in the USA. It was founded by Katrina Lake in 2011.
Stitch Fix is a personal styling service that sends individually picked clothing and accessories items for a one-time styling fee. Stitch Fix customers fill out a survey online about their style preferences. A stylist at the company picks five items to send to the customer. Stylists pick items based on a customer's survey answers and any access the customer gives them to their social media outlets such as Pinterest. The customer schedules a date to receive their items, which is referred to as a "Fix." Once the shipment is received, the customer has three days to either keep the items or return them. If they keep an item, the initial styling fee applies towards the cost of the item. In addition to the styling fee being credited, if the customer decides to keep all five items, they receive 25% off the total cost of the items. Customers choose the shipping frequency, such as two weeks, once a month or every two months. The company also supports integration with Pinterest boards, allowing customers to add photos of fashion looks that they like. These boards can be viewed by a Stitch Fix stylist.