Stimulus-response model

The stimulus–response model is a characterization of a statistical unit (such as a neuron) as a black box model, predicting a quantitative response to a quantitative stimulus, for example one administered by a researcher. The Model is well used in 'study of consumer response' to various stimulus as - Business Environment and marketing mix.

Stimulus–response models are applied in international relations,psychology,risk assessment,neuroscience, neurally-inspired system design, and many other fields.

The object of a stimulus–response model is to establish a mathematical function that describes the relation f between the stimulus x and the expected value (or other measure of location) of the response Y:

A common simplification assumed for such functions is linear, thus we expect to see a relationship like

Statistical theory for linear models has been well developed for more than fifty years, and a standard form of analysis called linear regression has been developed.

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