Steve Rifkind
| Steve Rifkind | |
|---|---|
Steve Rifkind (center) with Marky and Kenny Burns
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| Background information | |
| Birth name | Steve Rifkind |
| Born |
March 2, 1962 Merrick, Long Island, NY, United States |
| Occupation(s) | Music entrepreneur |
| Years active | 1969-present |
| Labels | Loud Records, SRC Records |
| Associated acts | Wu Tang Clan, Mobb Deep, Akon, David Banner, Asher Roth, Tha Crow, Joell Ortiz, Shontelle, Ray J Aubrey O'Day and Big Pun |
| Website | http://www.srcrecords.net Official website of his label |
Steve Rifkind is an American music entrepreneur who is, according to XXL magazine, "responsible for breaking in some of hip-hop’s biggest artists in his 25 years in the business". Rifkind was the founder and chairman of Loud Records and of SRC Records. He is associated with artists such as Wu Tang Clan, Mobb Deep, Akon, David Banner, Asher Roth, Joell Ortiz and Big Pun. Rifkind has also launched marketing campaigns for companies like T-Mobile, Adidas, SanDisk, Nike, Pepsi, Levi Jeans, and Starter .
The son of Spring Records' Jules Rifkind, Steve found an early affinity to R&B and Rap music growing up in Merrick, Long Island. The elder Rifkind ran the R&B label in the 1960s and 1970s, whose clients included James Brown and Millie Jackson. In his youth, Steve worked for his father at Spring, even working as a promotion man on "King Tim III (Personality Jock)" by the FatBack Band in 1979, widely regarded as the first rap song ever recorded (it beat Sugarhill Gang's Rapper's Delight into record stores by weeks). After leaving Spring Records, Rifkind re-located to Los Angeles where he managed the R&B group New Edition from 1986-1988.
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