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Stetson


Stetson is a brand of hat manufactured by the John B. Stetson Company.

Founded in 1865, John B. Stetson Company began when the founder headed west and created the original hat of the West, the “Boss of the Plains”. This Western hat would become the cornerstone of Stetson’s hat business and is still in production today.

Stetson eventually became the world’s largest hat maker, producing more than 3,300,000 hats a year in a factory spread over 9 acres (36,000 m2) in Philadelphia. In addition to its Western and fashion hats, Stetson also produces fragrance, apparel, footwear, eyewear, belts, bourbon and a range of other products evoking the historic American West.

Stetson University and Stetson University College of Law in Florida were named after John B. Stetson in 1899 for his contributions to the school.

John B. Stetson was born in 1830 in Orange, New Jersey where his father Stephen Stetson was a hatter. He worked in his father's shop until he went West for his health.

Stetson created a rugged hat for himself made from thick beaver felt while panning for gold in Colorado. According to legend, Stetson invented the hat while on a hunting trip while showing his companions how he could make cloth out of fur without tanning. Fur felt hats are lighter, they maintain their shape, and withstand weather and renovation better.

Stetson made an unusually large hat from felt he made from hides collected on the trip, and wore the hat for the remainder of the expedition. Although initially worn as a joke, Stetson soon grew fond of the hat for its ability to protect him from the elements. It had a wide brim, a high crown to keep an insulating pocket of air on the head, and was used to carry water.

As their travels continued, a cowboy is said to have seen J. B. Stetson and his unusual hat, rode up, tried the hat on for himself, and paid Stetson for it with a five dollar gold piece, riding off with the first western Stetson hat on his head.

Stetson’s western adventures came to an end in 1865. Stetson, now 35 years old, and in better health, returned east and established his own hat firm in Philadelphia, Pennsylvania, which produced high quality hats for outdoor use. After producing some initial designs based on popular styles of the day, Stetson decided to create a hat based on his experiences in the American West, which he called the "Boss of the Plains".


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