Stella D'oro

Stella D'oro is a brand of cookies and breadsticks owned by Snyder's-Lance. Stella D'oro means "star of gold" in Italian, and the cookies are inspired by Italian baking. Its products include breadsticks, Swiss Fudge and other cookies, biscotti, and their S-shaped breakfast treats.

The Stella D'oro Biscuit Company was established in 1930 by Italian immigrant Joseph Kresivich. The family also operated a restaurant next door to its manufacturing facility on West 237th Street at the north end of Kingsbridge in the Bronx, New York City. In 1992 the family sold the business for $100 million to Nabisco, which became part of Kraft Foods in 2000. In 2006, Kraft sold Stella D'oro to a private equity firm, Brynwood Partners, for $17.5 million. Brynwood in turn sold the company to Lance in 2009 for $23.9 million.

Joseph Kresivich, an immigrant from Trieste, Italy, began working in New York City bakeries after his arrival in the U.S. in 1922, and developed his own recipes. He married his wife, Angela, "an expert baker in her own right" in 1928. The two later founded the Stella D'Oro bakery, which evolved into the Stella D'oro Biscuit Company. The biscuits produced were less sweet than other Italian baked goods and marketed as an accompaniment to coffee and tea. Early on they made their cookies "parve" (with neither meat nor dairy products), which appealed to a large and loyal New York kosher market. This early success led the company to relocate to a building at 237th and Broadway, in the Kingsbridge section of the Bronx. Felice L. (Phil) Zambetti later became the company's CEO.

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