Steinlager
 |
|
| Manufacturer | Lion Nathan |
|---|---|
| Introduced | 1957 |
| Alcohol by volume | 5.0% |
| Style | Lager |
| Manufacturer | Lion Nathan |
|---|---|
| Introduced | 1991 |
| Discontinued | 199? |
| Style | Lager |
| Manufacturer | Lion Nathan |
|---|---|
| Introduced | 2007 |
| Alcohol by volume | 5.0% |
| Style | Lager |
| Manufacturer | Lion Nathan |
|---|---|
| Introduced | 2000 |
| Alcohol by volume | 2.5% |
| Style | Light beer |
| Manufacturer | Lion Nathan |
|---|---|
| Introduced | 2006 |
| Alcohol by volume | 5.0% |
| Style | Lager |
| Manufacturer | Lion Nathan |
|---|---|
| Introduced | 2009 |
| Alcohol by volume | 3.5% |
| Style | Lager |
Steinlager (sometimes known as Steinlager Classic) is a lager-style beer brewed by Lion Nathan in East Tamaki, a suburb of Auckland, New Zealand. It has won several prizes, notably at beer competitions in the United States, and is New Zealand's biggest export beer.
In 1957 the New Zealand Minister of Finance, Arnold Nordmeyer threatened to cut international beer imports as part of his "black budget" and challenged New Zealand's brewers to "come up with an international-style lager beer". Lion Nathan produced a beer the following year named Steinecker, named after the company whose equipment the beer was made in. The beer's name was changed in 1962, not in response to a challenge from the Steinecker company, but to distinguish it from Heineken.
In 1973 Steinlager was launched in the United States and an American consultant suggested that to become successful the company should change the colour of their bottles to match that of other premium beers. As a result, the original brown bottle colour was changed to green.
In 1991, another beer bearing the Steinlager name was introduced. Steinlager Blue was marketed using an advertising campaign featuring The Blues Brothers. The two different tasting beers were known as Steinlager Blue or Steinlager Green which related to the colour of the bottle or can it came in (although Steinlager Blue was sold in a brown bottle). Steinlager Blue was discontinued in the later 1990s, leaving just Steinlager Green which then dropped the green from the name. Note the only reason Steinlager Blue & Green tasted different was the bottle colour. Beers bottled in green or clear bottles degrade under UV light. Both Steinlager beers were brewed in the same vat.
On the first of June 2007 Steinlager Pure was released in the New Zealand market. Steinlager "Pure" and Steinlager "Classic" are now sold alongside each other, with Steinlager Pure positioning itself at the premium end of the beer market. It is marketed with Harvey Keitel, Willem Dafoe and Vincent Gallo.
...
Wikipedia