Steinbach (store)
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| Department store | |
| Fate | Liquidation |
| Founded | 1936 |
| Defunct | 1999 |
| Headquarters | Asbury Park, New Jersey, USA |
| Parent | Amcena |
Steinbach was a department store chain based in Asbury Park, New Jersey.
Steinbach was founded in Asbury Park, New Jersey, and maintained branch stores along the New Jersey shore, and in the central part of New Jersey. The company was at one time affiliated with the Kresge-Newark department store in downtown Newark. In the 1960s, the chain was purchased by Supermarkets General Corporation (SGC), and continued to operate as a standalone company. SGC also purchased the Howland chain in Bridgeport, Connecticut (which had previously merged the Genung's chain of stores into itself), along with the two-store Goerke's department store based in Elizabeth, New Jersey. Howland also continued to run as a stand-alone chain, while the Goerke's stores became part of the Steinbach chain, and in turn were rebranded Steinbach. In the 1970s, the chain opened three full line branches at shopping mall locations along the growing Jersey shore, including the chain's largest, a unit at the Shore Mall near Atlantic City. In 1976, a fourth mall location was opened at the Seaview Square Mall, near its downtown Asbury Park store.
The Seaview Square location was opened as the chain's most upscale store, and a number of departments were originally not part of the merchandise mix. This changed when the downtown Asbury Park location was closed in 1979, and Seaview Square was modified to include all departments that were carried at the former downtown store.
In the late 1970s, SGC merged the two chains together under the corporate name Howland-Steinbach. Each chain retained its original name, but were operated by a single corporate office. SGC sold the chain the 1980s to Netherlands-based Amcena Corporation, the owners of the New York City-based Ohrbach's chain.
Amcena in turn converted most of its Ohrbach's stores to Steinbach stores. The parent company also converted all of the former Howland stores to the Steinbach nameplate, and closed the former Ohrbach's flagship location in New York. By the late 1980s, Amcena opted to sell the chain, Value City purchased some of the stores, and Detroit based Crowley Milner and Company purchased some others. The chain was liquidated with the rest of Crowley Milner in 1999.
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