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Startup Cult

Startup Cult
Studio album by Allday
Released 4 July, 2014 (Australia), September 18, 2015 (Worldwide)
Recorded 2012-2014
Genre
Length 53.53
Label ONETWO(Australia), Wind-Up Records (Outside Australia)
Producer
Singles from Startup Cult
  1. "Right Now"
    Released: 25 April 2014
  2. "You Always Know The DJ"
    Released: 12 September 2014
  3. "Wolves (ft. Sunni Colón)"
    Released: 9 November 2014

Startup Cult is the debut album by South Australian rap artist Allday. It was released via Australian rapper Illy's label ONETWO on July 4, 2014. It was released worldwide via Wind Up Records on September 18, 2015. The album features three singles: "Right Now", "You Always Know the DJ", and "Wolves" (featuring Sunni Colón).

Allday released "Right Now" as the lead single from Startup Cult on April 25, 2014. The music video was released on his YouTube channel on May 22, 2014, it was directed and produced by Nima Navili Rad. "Right Now" peaked at number 69 on the ARIA charts on May 6, 2014.

"You Always Know The DJ" became the second single and the music video was released on June 29, 2014. A single of the song was later released on September 12, 2014 which included a remix by MD. Allday directed the music video, which was shot and edited by Eightlimb Films.

On November 9, 2014, Allday released the music video for "Wolves" featuring Sunni Colón confirming it as the third single from Startup Cult. He titled it "Allday - Wolves Ft. Sunni Colón (Official Video) (Ladies' Sun Hat Edition)", as a joke and reference to the white sunhat that he wore in some scenes of the video. The music video was directed by Hoodwolf.

As apart of promotion for the worldwide release of Startup Cult, a video was released on September 18, 2015 to Gaynor's YouTube channel titled ""Allday - Startup Cult" Join The Cult September 18th." The 48 second video previewed some songs from Startup Cult including "Clouds", "Got It", "Cult", "Wolves (ft. Sunni Colon)" as well as the single "Claude Monet" which did not appear on the LP. The video shows clips of Allday's music videos for "Right Now", "You Always Know The DJ", "Wolves (ft. Sunni Colon), and "Claude Monet" and some clips of his performances. The video has Tom Gaynor (Allday) commentating between clips of his songs telling people to check out his debut album Startup Cult.

The Following information is from Allday talking to The Music about each track on Startup Cult.

Got It

"Got It is one of my favourite tracks from the album. As soon as I heard the beat I knew it was a first track; it just has that emotional, night time feeling to it. As soon as I got it I literally sat down and started writing, hence the first line, “I'm writing this whole thing tonight.” We actually had this long ending where I was singing but we changed it up at the last minute in favour of the part where I say, “Fucking my old girls like it's going to make you me, but it's more than that.” I'm so glad we made that change because that's one of my favourite lines on the album."

Fuckin'

"Fuckin' was the first track I made for the album. We did it and then kind of went, “Wow, this is what the album should sound like.” When Jord Levus (who produced the song) sent me through the original loop, it had the moaning sound effects in it of somebody having sex, so I decided to make the whole song about sex, but mainly in a metaphorical way. Although the song was finished ages ago, as I got better at rapping I realised I could do better takes. So verse one was recorded about a year earlier than verses two and three."


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