Star billing

Billing is a performing arts term used in referring to the order and other aspects of how credits are presented for plays, films, television, or other creative works. Information given in billing usually consists of the companies, actors, directors, producers, and other crew members.

From the beginning of motion pictures in the 1900s to the early 1920s, the moguls that owned or managed big film studios did not want to bill the actors appearing in their films because they did not want to recreate the star system that was prevalent on Broadway at that time. They also feared that, once actors were billed on film, they would be more popular and would seek large salaries. Actors themselves did not want to reveal their film careers to their stage counterparts via billing on film, because at that time working in the movies was unacceptable to stage actors. As late as the 1910s, stars as famous as Mary Pickford and Charlie Chaplin were not known by name to moviegoers. According to Mary Pickford's biography Doug and Mary, she was referred to by the public as "the Biograph girl" in all of her films before 1905.

Before Mary Pickford, the public used to call Florence Lawrence the "Biograph girl". In 1910 Lawrence was lured away from Biograph by Carl Laemmle when he started the Independent Motion Picture Company (IMP). Laemmle wanted Lawrence to be his star attraction, so he offered her more money ($250 per week) and marquee billing, something Biograph did not allow. She signed on; with the release of her first IMP film, The Broken Oath, she became the first film star to receive billing on the credits of her film. From then on, actors received billing on film. Also originating during that time was the system of billing above and below the title, to delineate the status of the players. Big stars such as Pickford, Fairbanks, and Chaplin were billed above the title, while lesser stars and supporting players were billed below the title.

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