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Star Creatives

Star Creatives
Television production arm of ABS-CBN
Industry Television production
Founded January 2000; 17 years ago (2000-01)
Headquarters Quezon City, Philippines
Key people
Malou N. Santos
Olivia M. Lamasan
Henry King Quitain
Products Television programs
Parent ABS-CBN

Star Creatives is a television unit of ABS-CBN Film Productions, Inc.

The television unit of ABS-CBN Film Productions is Star Creatives (also called Star TV). It was established in 2000 to produce television series for the ABS-CBN television network. It started its television venture in 2000 with Pangako Sa ’Yo (known internationally as The Promise), a series that had gained huge following in the country and abroad. The series had a very successful run in Malaysia, Indonesia, Thailand, Cambodia, Namibia, Singapore, and China. It was followed by another successful series Kay Tagal Kang Hinintay (2002). In 2008, its most expensive television production Lobo (known internationally as She Wolf), received the Banff World Media Festival for best telenovela program and earned Angel Locsin an International Emmy Awards nomination for best performance of an actress. Sana Maulit Muli (2008), also gained a following in Taiwan when it was dubbed in Taiwanese Minnan. Kahit Isang Saglit (2008) became a finalist in the 37th International Emmy Awards.[3] Its 2010 production, Magkaribal, became a finalist to the 2011 New York International Independent Film and Video Festival for best telenovela. Budoy (2011-2012) is also a finalist to the 2013 New York Festivals International Television & Film Awards.[4] Soap operas produced by Star Television had been subtitled and dubbed to several languages including English, Turkish, Khmer, Mandarin and French and most notably those that are targeted to Asia Pacific and South Africa. One of the programs dubbed in French is Kay Tagal Kang Hinintay which will cater to French-speaking audience in Africa and Europe.[5][6][7] Star Cinema has also produced TV promos, spots and specials for the ABS-CBN network. In 2011, Star Cinema spent 12 million pesos for the Philippine National Anthem video clip of ABS-CBN network.

Mirroring the Filipino story is the passion of Star Creatives. One of the most dynamic and respected content creator teams in the ABS-CBN universe leads the Philippine landscape in multiple platforms: cinema, TV production, music production, radio, live events, online properties, mobile narrative content, and music publishing. The brand is synonymous with premium quality, sterling family values, and a full, enriching experience for its audience. Star Creatives is loved all over the country, and extends its reach to Filipinos all over the globe, always in the service of the Filipinos.


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