Standard Oil of New Jersey
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An Exxon-branded gas station in California in March 2005.
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| Product type |
Gasoline Convenience store At some locations: Diesel fuel Car wash Automobile repair shop |
|---|---|
| Owner | ExxonMobil |
| Country | United States |
| Introduced | January 1, 1973 |
| Related brands |
Enco Esso Mobil Petron |
| Website | www |
Exxon /ˈɛksɒn/ was the brand name of oil and natural resources company Exxon Corporation, prior to 1972 known as Standard Oil Company of New Jersey. In 1999, Exxon Corporation merged with Mobil to form ExxonMobil. The Exxon brand is still used by ExxonMobil's downstream operations as a brand for certain of its gas stations, motor fuel and related products (the highest concentration of which are located in New Jersey, Pennsylvania, Texas and in the Mid-Atlantic and Southeastern states). Standard Oil Company of New Jersey was one of the Seven Sisters that dominated the global petroleum industry from the mid-1940s to the 1970s.
Exxon replaced the Esso, Enco, and Humble brands in the United States on January 1, 1973. The Esso name was a trademark of Standard Oil Company of New Jersey, and attracted protests from other Standard Oil spinoffs because of its phonetic similarity to the acronym of the name of the parent company, Standard Oil. As a result, Standard Oil Company of New Jersey was restricted from using Esso in the U.S., except in those states awarded to it in the 1911 Standard Oil antitrust settlement.
In states where it was restricted from using the Esso name, the company marketed under the Humble or Enco brands. The Humble brand was used at Texas stations for decades, as those operations were under the direction of Standard Oil Company of New Jersey affiliate Humble Oil & Refining Company. In the middle to late 1950s, use of the Humble brand spread to other southwestern states, including Arizona, New Mexico, and Oklahoma.
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