Stan Lee Media productions

Some of Stan Lee Media's most important projects included the animated Web series The 7th Portal (where Stan Lee himself voiced the character Izayus), The Drifter, and The Accuser. The 7th Portal characters were licensed to an interactive 3-D movie attraction in four Paramount theme parks.

During the Chapter 11 debtor in possession proceedings following the company's bankruptcy, Stan Lee assigned the major character franchises he created to his new public company POW! Entertainment without the knowledge or approval of the Bankruptcy court.

The 7th Portal, co-created by Stan Lee and his partner Peter F. Paul became the first ever web animation series to succeed as a 3D ride attraction and to be developed for a $150 million movie by Paramount with producer Mark Canton.

The 7th Portal premiered on the new animation hub Shockwave, on February 29, 2000 when its global launch overwhelmed Macromedia's servers. It became the most successful web originated animated series, being picked up by Fox in mid run, for distribution on TV in South America and Europe. Twenty-two episodes were made, of which the first twenty were shown on-line before the website went bankrupt. The final two episodes were only visible on television.

The 7th Portal told the story of Izayus when he approaches a young beta tester named Peter Littlecloud. He claims to have a game that will let him and his friends fight real monsters, which he projects holographically using the CD-ROM he claims contains the game. The game's premise is that there are six other dimensions, all of which have been conquered by the evil Lord Mongorr (who was Izayus's brother). The players need to take the form of a superhero in order to stop him from opening the portal to the seventh universe, their own.

After they have chosen their form, Peter, Roberto and Greta of are sucked into the computer screen, where in time they learn that they've been transported for real into a parallel universe. Also, they have been transformed into their superhero forms. Peter is the Thunderer, Roberto is Oxblood, and Greta is Gossamer. Despite their impressive powers, the heroes find that their forms are still subject to the rules of the game such as spending Life Points to use their superpowers. They are eventually captured and brought to The Bloodzone, a gladiator-like arena consisting of floating platforms over a bottomless pit.

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