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Square Inc.

Square, Inc.
Square, Inc. logo.svg
Type of business Public
Traded as SQ
Founded February 2009; 8 years ago (2009-02)
Headquarters San Francisco, California, U.S.
Area served United States, Canada, Australia, Japan, United Kingdom
Founder(s) Jack Dorsey
Jim McKelvey
Key people Jack Dorsey (Chairman And CEO)
Jim McKelvey (Co-Founder)
Sarah Friar (Chief Financial Officer)
Industry Mobile Payment, Point of sale, Financial services
Products Register, Market, Cash, Capital, Feedback, Reader, Stand
Website squareup.com
Alexa rank 2,155 (February 2016)
Launched May 11, 2010; 7 years ago (2010-05-11)
Native client(s) on iPad, iPhone, Android

Square, Inc. is a financial services, merchant services aggregator and mobile payment company based in San Francisco, California. The company markets several software and hardware payments products, including Square Register and Square Reader, and has expanded into small business services such as Square Capital, a financing program, Square Cash, a person-to-person payments service, and Square Payroll. The company was founded in 2009 by Jack Dorsey and Jim McKelvey and launched its first app and service in 2010. It has been traded as a public company on the since November 2015 with the ticker symbol SQ.

Square Register allows individuals and merchants in the United States, Canada, Japan, Australia, and the United Kingdom, to accept offline debit and credit cards on their iOS or Android smartphone or tablet computer. The application software ("app") supports manually entering the card details, swiping the card through the audio jack-connected Square Reader, or inserting or tapping the card using the Bluetooth LE-connected Square Chip and Contactless Reader. On the iPad version of the Square Register app, the interface resembles a traditional cash register.

The original inspiration for Square occurred to Jack Dorsey in 2009 when Jim McKelvey (a St. Louis friend of Dorsey at the time) was unable to complete a $2,000 sale of his glass faucets and fittings because he could not accept credit cards.

The name "Square" refers to Square's card readers, which are square in shape. The name also refers to the idiomatic term for settling debts: "squaring up." Several other names for the company were considered, including squirrel, stash, and wallet. The name Squirrel was used during a meeting the company had with Apple's Scott Forstall, SVP of iPhone Software, wherein Dorsey saw that the Apple cafe's point-of-sale system was provided by a company called "Squirrel Systems," and decided to change the name.


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