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Sports Time

Sports Time
Launched April 2, 1984 (1984-04-02)
Closed March 31, 1985 (1985-03-31)
Owned by Anheuser-Busch
Multimedia Inc.
Tele-Communications Inc.
Country United States
Language American English
Broadcast area Midwestern United States

Sports Time was a regional sports network in the United States of America. It was owned by Anheuser-Busch and was launched on April 2, 1984. Sports Time was available in 15 states from Colorado to West Virginia.

The new network was a way for Anheuser-Busch to show additional games of the St. Louis Cardinals, the Major League Baseball team it had owned at the time. Games of the Cleveland Indians, Cincinnati Reds, Kansas City Royals baseball teams, the St. Louis Blues of the National Hockey League, and various college sports teams, including those in the Mid-American Conference, also aired on the network.

Sports Time showed Reggie Jackson's 500th career home run on September 17, 1984. The Royals were playing the California Angels in Anaheim, California that night.

Sports Time shared the same satellite feed with the Financial News Network. At the end of the Financial News Network's broadcast day, eagle-eyed viewers were able to see Sports Time's listings before the Financial News Network cut away to its own feed, which ironically was, for a time, a sports news service called Score.

The Financial News Network simulcast Sports Time's coverage of the exhibition game between the United States Olympic basketball team against a group of National Basketball Association players, which was played at the Hoosier Dome in Indianapolis on July 9, 1984. The game grew a crowd of 67,678, which was the largest to see a basketball game in the United States of America at the time.


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