The Sports Journalists' Association is an association for British sports journalists. It represents the British sports media on the British Olympic Association's press advisory committee and acts as a consultant to organizers of major events who need guidance on media requirements as well as seeking to represent its members' interests in a range of activities. Its President is the veteran broadcaster and columnist Sir Michael Parkinson. Membership is open to journalists, photographers, broadcasters, reporters, editors, and cartoonists. However, in order to obtain a full membership you have to be a journalist based in the United Kingdom.
The Association was founded in 1948, as the Sports Writers' Association. Following a merger with the Professional Sports Photographers' Association in 2002, the organization changed its title to the more inclusive SJA. Furthermore, the Sports Journalist Association worked alongside the Glasgow Commonwealth Games. Being the driving force behind its development, the recognition that the Commonwealth Games brought to the Sports Journalists Association helped SJA to become known in the sport of Rugby. Since then, the SJA has been very successful. In 2012, the Sports Journalist's Association was fortunate to be included within the 10,000 other colleagues involved at the Olympics in London.
The SJA hosts the oldest sports awards ceremony in Britain, which began in 1949. The SJA British Sports Awards essentially honors the outstanding journalists and their work within the field. Ladbrokes, The National Lottery, and BT Sports are all companies who support and sponsor events hosted by the SJA.
It stages two prestigious awards events, an annual Sports Awards ceremony which recognises outstanding performances by British sportsmen and women during the previous year, and the British Sports Journalism Awards, the industry's "Oscars", sponsored by UK Sport and presented each March.
In March 2008, Martin Samuel, then the chief football correspondent of The Times, was named British Sportswriter of the Year, the first time any journalist had managed to win the award three years in succession. At the same awards, Jeff Stelling, of Sky Sports, was named Sports Broadcaster of the Year for the third time, a prize determined by a ballot of SJA members. Stelling won the vote again the following year, when the Sunday Times's Paul Kimmage won the interviewer of the year prize for a fifth time.