Sportfive
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| Subsidiary | |
| Industry | Sports Marketing |
| Successor | Lagardère Sports S.A.S. |
| Defunct | 2015 |
| Headquarters | Boulogne-Billancourt, France |
| Services |
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| Owner | |
| Parent | Lagardère Sports and Entertainment |
| Subsidiaries |
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Sportfive S.A.S. was an international sports rights marketing agency with a global network of locations and affiliated companies. Sportfive S.A. was based in Boulogne-Billancourt (previously Issy-les-Moulineaux), while its German subsidiary was based in Hamburg.
Sportfive was formed in 2001 when the European Commission unconditionally approved the merger between the sports rights activities of Jean-Claude Darmon, Sport+, a subsidiary of Canal+ Group, and RTL Group's sports rights division, UFA Sports.
In 2004 the private equity firm Advent International finalised its acquisition of Sportfive S.A., and in November 2006 sold it to the French media giant Lagardère for an estimated €865 million. Since that time, Sportfive has been a wholly owned subsidiary of Lagardère. In 2015 it was integrated into Lagardère Sports and Entertainment, as Lagardère Sports S.A.S. Sportfive Group business in Germany, Sportfive GmbH, became Lagardère Sports Germany GmbH, and UK business became Lagardère Sports UK.
Sportfive is the world's no.1 football agency and one of the largest sports agencies worldwide. In recent years, Sportfive has optimised and fine-tuned its comprehensive marketing concept for football clubs. The concept includes recruiting a suitable shirt sponsor, marketing advertising panels in the stadium, organising of hospitality events, marketing TV and Internet rights, and developing marketing concepts and realising them in a professional manner with a team based at the club. Currently Sportfive International Sàrl is the official sales agent of Match Hospitality in the territory of Continental Europe for the sale of the Official Hospitality Programme for the 2010 FIFA World Cup South Africa.
In February 2009, the International Olympic Committee appointed Sportfive as its official media rights agent for the 2014 Winter Olympics in Sochi, Russia, and the 2016 Summer Olympics in Rio de Janeiro, Brazil across all distribution platforms, in 40 European markets. In addition to its leading role in the field of football marketing, Sportfive is also involved in many other international professional sports arenas such as handball, basketball, triathlon, tennis and motor sports.
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