"Spiritual but not religious" (SBNR) is a popular phrase and initialism used to self-identify a life stance of spirituality that takes issue with organized religion as the sole or most valuable means of furthering spiritual growth. Spirituality places an emphasis upon the well-being of the "mind-body-spirit", so "holistic" activities such as tai chi, reiki, and yoga are common within the SBNR movement. In contrast to religion, spirituality has often been associated with the interior life of the individual.
Even as the specific expression was used in one scholarly, anthropological paper back in 1960, SBNR as a movement in America is thought to first have been named and delineated by author Sven Erlandson in his 2000 book "Spiritual but not Religious". The phenomenon probably started to emerge as a result of a new Romantic movement that began in the 1960s, whereas the relationship between the two has been linked to William James' definition of religious experience, which he defines as the "feelings, acts and experiences of individual men in their solitude, so far as they apprehend themselves to stand in relation to whatever they may consider the divine." Romantic movements tend to lean away from traditional religion and resemble spiritual movements in their endorsement of mystical, unorthodox, and exotic ways. Owen Thomas also states that the ambiguity and lack of structure present in Romantic movements are also present within spiritual movements.
According to a study conducted by Pew Research Center in 2012, the number of Americans who do not identify with any religion has increased from 15% in 2007 to 20% in 2012, and this number continues to grow. One fifth of the US public and a third of adults under the age of 30 are reportedly unaffiliated with any religion, however they identify as being spiritual in some way. Of these religiously unaffiliated Americans, 37% classify themselves as spiritual but not religious, while 68% say they do believe in God, and 58% feel a deep connection to the earth.
Generational replacement has been understood as a significant factor of the growth of religiously unaffiliated individuals. Significant differences were found between the percentage of those considered younger Millennials (born 1990–1994) as compared with Generation Xers (born 1965–1980), with 34% and 21% reporting to be religiously unaffiliated, respectively.