Spirit Halloween (store)
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| Subsidiary | |
| Founded | 1983 |
| Founder | Joseph Marver |
| Headquarters | Egg Harbor Township, New Jersey, United States |
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Area served
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North America |
| Products |
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| Parent |
Spencer Gifts (1999–present) |
| Website | www |
Spirit Halloween LLC is a seasonal retailer that supplies Halloween decorations, costumes and accessories. It was founded in 1983 and is based in Egg Harbor Township, New Jersey. In 1999, the store had 60 seasonal locations and was purchased by Spencer Gifts.
During the Halloween season, Spirit has over 1,200 store locations in the United States and Canada. The Spirit Halloween website is open year-round, offering its in-store products online. The store carries decor manufactured by Tekky Toys, Gemmy, Yu Jia, Seasonal Visions, Crazy Create, NewRaySun, and Morbid Enterprises. Many decorations are exclusive to Spirit.
The retailer typically makes use of vacant retail space. The stores typically operate for 60 to 90 days, opening sometime in early to mid-September and usually closing two or three days after Halloween.
Joe Marver created the Spirit Halloween business model, a pop-up store catering to Halloween revelers. Starting with his first pop-up location in the Castro Valley Mall in 1984, he grew Spirit Halloween to 60 seasonal stores nationwide before it was acquired in 1999. His approach to short-term leases, locations, and the stocking of widely varied merchandise was novel in the Halloween retail sector.
Today, the Spirit Halloween network of pop-up stores is bigger than any other specialty retailer in the category, with new ownership expanding Marver’s original concept to more than 1,100 locations across North America. Spirit Halloween serves a Halloween consumer market estimated at $8.4 billion dollars yearly, according to the National Retail Federation.
In 2006, Spirit launched a program called Spirit of Children to raise money in-store for children's hospitals. The program annually celebrates Halloween at hospital locations, supplying costumes and decorations for the events. Since 2007, Spirit of Children has raised over $29 million in donations.
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Wikipedia