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Spider-Man: Brand New Day

"Brand New Day"
ASM558 COV2.jpg
Cover of The Amazing Spider-Man vol. 3, 558 (Jul, 2008).Art by Barry Kitson.
Publisher Marvel Comics
Publication date January – July 2008
Genre
Title(s) The Amazing Spider-Man #546-564
Main character(s) Spider-Man
Harry Osborn
Mister Negative
Jackpot
Menace
Freak
Creative team
Writer(s) Dan Slott, Marc Guggenheim, Bob Gale, and Zeb Wells
Artist(s) Steve McNiven, Salvador Larroca, Phil Jimenez, Chris Bachalo, Marcos Martin, and Barry Kitson
Inker(s) Dexter Vines, Andy Lanning, and Tim Townsend
Colorist(s) Morry Hollowell, Dave Stewart, Jason Keith, Jeromy Cox, and Antonio Fabela

"Brand New Day" is a comic book storyline in The Amazing Spider-Man, published by Marvel Comics beginning in 2008. It chronicles the start of Spider-Man's adventures in the aftermath of the status quo-altering "One More Day" storyline, and continues afterwards into "Spider-Man: Big Time". Although the banner only runs across the front covers of #546-564 and the Spider-Man: Swing Shift (Director's Cut) one-shot (itself a reprint, with new material, of the Free Comic Book Day 2007: Spider-Man one-shot), "Brand New Day" is also used to refer to the entire 102-issue run of stories featured in Amazing Spider-Man #546-647 and accompanying tie-in series, one-shots, and annuals.

During this time, Marvel made The Amazing Spider-Man the company's sole Spider-Man title, upping its frequency of publication to three issues monthly and cancelling the other then-current Spider-Man titles The Sensational Spider-Man and Friendly Neighborhood Spider-Man, and inaugurated the series with a sequence of "back to basics" story arcs. This marks the first time since December 1976 (when Peter Parker, The Spectacular Spider-Man #1 was published) that only one regularly published title featured Spider-Man in its title.

Following the events of "One More Day", Spider-Man's marriage to Mary Jane Watson has been erased, resulting in adjustments to his own history. Spider-Man's secret identity has also been forgotten by everyone, including people who knew his identity before his public unmasking. Harry Osborn is again alive; he has been living in Europe for several years. Aunt May is alive and well and volunteers in a homeless shelter. Peter has his original mechanical webshooters. Although "some people" vaguely recall that Spider-Man unmasked himself during the events of "Civil War", they do not remember whose face was under the mask, and even if this is brought to their attention, they soon cease to worry about it.


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