SpaghettiOs

SpaghettiOs is an American brand of canned circular-shaped pasta in a cheese and tomato sauce. It is marketed to parents as "less messy" than spaghetti. More than 150 million cans of SpaghettiOs are sold each year.

In addition to the original variety, variations have included SpaghettiOs Meatballs (with miniature meatballs), SpaghettiOs Sliced Franks (with pieces of processed meat resembling hot dog slices), SpaghettiOs RavioliOs (with round, beef-filled ravioli), SpaghettiOs with Calcium, and other theme-shaped varieties.

Similar products are sold in the United Kingdom under names like "Spaghetti Rings", loops, hoops, etc.

Introduced in 1965 by the Campbell Soup Company under the Franco-American brand, the pasta was created by Donald Goerke (1926–2010), "the Daddy-O of SpaghettiOs", after a year-long internal study of the appropriate shape for a pasta dish that people could eat without making a mess. Rejected shapes included cowboys, Native Americans, spacemen, stars, and sports shapes. During the development of SpaghettiOs, Goerke was a marketing manager with Franco-American, then a division of Campbell. During his 35 years with Campbell, Goerke created over 100 products including the Chunky line of soups.

SpaghettiOs were introduced nationally without test marketing — with television advertising using the tag line "The neat round spaghetti you can eat with a spoon" and the jingle "Uh-Oh! SpaghettiOs", sung by pop singer Jimmie Rodgers (loosely based on his 1950s song "Oh-Oh, I'm Falling in Love Again").

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