Southside (producer)
| Southside | |
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| Birth name | Joshua Howard Luellen |
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| Born | February 2, 1989 |
| Origin | Atlanta, Georgia, United States |
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| Years active | 2010–present |
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Joshua Howard Luellen (born February 2, 1989), professionally known as Southside, or by his stage name Young Sizzle (also known as Southside on da Track and Sizzle), is an American record producer, songwriter and rapper. Southside gained recognition in the hip hop industry for producing songs for prominent artists across the American hip hop sphere. In 2010, Southside and fellow 1017 label-mate Lex Luger, established their record production and songwriting team 808 Mafia, where Southside currently is at the helm of the group. The basis for his stage name came from the place from where Luellen grew up, Southside, Atlanta.
Southside grew up in the Southside region of Atlanta, Georgia. Growing up, he was an accomplished baseball player and excelled in numerous baseball positions but eventually gave up the sport after suffering a concussion when he was hit in the head with a ball. He started making beats when he was 14 years old, when he got his first computer with his uncle. It was around his mid teenage years that Southside decided to start take music production as a serious career path. He was later discovered by then unknown rapper Waka Flocka Flame when he was 17 and through Waka's network, Gucci Mane eventually signed him to his label 1017 Brick Squad Records. At Bricksquad Records, Luellen met Lex Luger, who was another producer for Waka Flocka, and the two started working together to lay the production groundwork for Waka Flocka's debut album.
Southside’s first major release was the song "Fuck the Club Up," which appeared on Waka Flocka’s debut album Flockaveli. In 2011, Southside co-produced the track "Illest Motherfucker Alive," from Kanye West & Jay-Z’s critically acclaimed album Watch the Throne. This helped to boost his career and bring him into the mainstream hip hop scene. He has since worked with artists such as Rick Ross, B.o.B, Wale, Meek Mill, Lil Scrappy, MGK among others.
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