Southern Comfort
Southern Comfort
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| Type | Liqueur |
|---|---|
| Manufacturer | Sazerac Company |
| Country of origin | United States |
| Introduced | 1874 |
| Proof (US) | 100, 80, 70, 42, 30 |
Southern Comfort (often abbreviated SoCo) is an American liqueur made from neutral spirits with fruit, spice and whiskey flavoring. The brand was originally created by bartender Martin Wilkes Heron in New Orleans in 1874. Since 1 March 2016 the brand has been owned by the Sazerac Company after being sold by the Brown-Forman Group.
In the US, Southern Comfort is available as 100 US proof (50% ABV), 70 US proof (35% ABV) and 42 US proof (21% ABV). Southern Comfort Special Reserve, found in duty-free shops, is a blend of Southern Comfort and bourbon, and is 80 US proof (40% ABV). Southern Comfort Lime, released in summer 2010, is 55 proof (27.5% ABV) (UK 2013 20% ABV) and Southern Comfort Bold Black Cherry, released in summer 2012, is 70 proof (35% ABV).
Southern Comfort also produces ready-to-pour cocktails available in the US including Southern Comfort Sweet Tea, Southern Comfort Hurricane and Southern Comfort Lemonade, which are all 30 proof (15% ABV).
Southern Comfort has expanded over the years and has several product offerings globally. Outside the US, Southern Comfort produces single-serve cocktails, including Southern Comfort Lemonade and Lime in the UK and Southern Comfort and Cola in Australia.
Southern Comfort was first produced by bartender Martin Wilkes Heron (1850–1920), the son of a boat-builder, in 1874 at McCauley's Tavern in the French Quarter of New Orleans, Louisiana. According to the New Orleans Convention & Visitors Bureau, McCauley's Tavern was "just off Bourbon Street", and the original form of the drink was called Cuffs and Buttons.
Heron moved to Memphis, Tennessee in 1889, patented his creation, and began selling it in sealed bottles with the slogan "None Genuine But Mine" and "Two per customer. No Gentleman would ask for more." Southern Comfort won the gold medal at the 1904 World's Fair in St. Louis, Missouri.
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