South Shore Water Frolics

South Shore Water Frolics is a free three-day summer festival held annually at South Shore Park in the Bay View neighborhood of Milwaukee, Wisconsin. It features a parade, live music and fireworks at the lakefront. (2014 and 2015 did not have a parade, due to lack of donations)

The event, along with Summerfest and the many ethnic and cultural festivals held throughout the city, is what gives Milwaukee the nickname "City of Festivals."

Celebrating its 63rd year in 2012, the South Shore Frolics is one of the oldest festivals in Milwaukee. Originally known as the South Shore Water Frolic, it is currently sponsored by the Bay View Lions Club, which provides a stage and music near the South Shore Yacht Club.

The event is kicked-off with a parade that runs through the heart of the Bay View business district: along Kinnickinnic Avenue from Lincoln Avenue south to Estes, then east to the park. The parade includes classic cars, local dignitaries, floats sponsored by local businesses, and competitions between local high school sports teams, cheerleaders, bands, and organizations. At the park venues are staged such as the annual Classic Car Show and the South Shore Festival of the Arts presented by the Bay View Arts Guild.

Rounding off each night is the festival's signature Atomic Fireworks display put on by Bartolotta Fireworks; and with the crowds' cries of "Blow-up the beach!", the evening culminates in a percussive onslaught of shells.

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Wikipedia