South African Audience Research Foundation
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| Founded | December 4, 1974 |
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| Purpose | Direct and publish media audience and product/brand research |
| Location |
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| Website | saarf |
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Formerly called
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South African Advertising Research Foundation |
The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.
It was formerly known as the South African Advertising Research Foundation (following a name change in 2012).
It is primarily known for its research surveys AMPS, RAMS and TAMS in addition to other products such as SAARF Development Index and the SAARF Universal Living Standards Measure (LSMs).
The surveys are done by Nielsen on behalf of SAARF.
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