Sourdough Sam

Sourdough Sam is a mascot for the NFL's San Francisco 49ers. According to his official biography, he has five nicknames: Sam, Sammy, Samster, Sammiester, Samarama.

Sourdough Sam's birthday is April 9, likely coinciding with the month-date format of the day, 4/9. In 2015, a video of Sourdough Sam making his own birthday cake was released on this date. He has a Facebook page with over 80,000 likes and a Twitter page with username @SourdoughSam49, both of which release posts referring to him in the first person. These social media outlets are often used for promotional advertising content portrayed as being endorsed by Sam himself, such as the Fathful 49 Loyalty Program and the 49ers' Kids Club.

An original collage art piece of Sourdough Sam hangs in Levi Stadium and is located in the players' family room.

Before the introduction of Sourdough Sam, the first mascot for the 49ers was a mule wearing a red blanket named Clementine, appearing in the 1950s and 60s. A gold rush prospector-themed character first appeared in the 1970s, designed to reflect the cover art for programs created between 1946 and 1949 by William Kay when the 49ers were a part of the All-America Football Conference, which depicted a bushy-mustached prospector with two pistols. The first mascot with the miner theme, a theme retained for all future mascots, was depicted as a large man with an oversized football helmet and plaid shirt directly referencing the shirt worn in the original William Kay images. Several elements, such as a bushy beard and suspenders, remained part of the image in later iterations. This version of Sourdough Sam appeared on a cookbook titled 49er Fixens.

His next design switched his helmet for a wide-brimmed ten-gallon hat with a chunk taken out of its brim, as well as a longer brown beard and brown eyes. Just prior to the 2006 NFL Season, Sam's appearance was altered somewhat, appearing as a clean-shaven gold panner with blue eyes and a hat without any imperfections. A bearded Sourdough Sam returned for the 2011 season, retaining the blue eye color.

Sourdough Sam typically wears a cardinal football jersey, despite the 49ers' current selection of team color being 49ers Red, and his jersey number is 49. He wears a white long-sleeved shirt underneath the jersey and sports light brown gloves as well as a gold handkerchief around his neck. He also wears a large, dark brown cowboy hat emblazoned with the logo for the 49ers and dark brown boots. His jeans are held up by suspenders, and in 2014 he was outfitted with a new pair of Levi's jeans after 60 years of wearing a non-branded pair, with promotional images of his entering Levi's Taylor Shop and watching his custom pair be produced. He sometimes carries a large pickax.

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Wikipedia