Source (magazine)
| Editor | Andrea Lynch (Art Director) Michelle Dickson (Deputy Editor) Lisa Walmsley (Chief Sub Editor) Morwenna Lawson (Sub Editor) Helen Bull (Art Editor) Ginny Henry (Picture Editor) |
|---|---|
| Categories | Lifestyle, Design, Food, Beauty, Fashion, Health, Finance, Travel |
| Frequency | Bi-Monthly |
| Year founded | 2006 |
| Company | John Brown Group |
| Country | United Kingdom |
| Language | English |
| Website | Greenbee - Source |
Source magazine is a free bi-monthly magazine published by the John Brown Group on behalf of Greenbee, John Lewis, and Waitrose, all three of which are owned by the John Lewis Partnership, with articles covering interior design, beauty, the arts, travel, finance, and lifestyle. Helena Lang edited the magazine between 2006 and 2009.
Source magazine was launched in Autumn 2006, around the time the John Lewis Partnership launched Greenbee, its new direct services company, providing selected services, from insurance to ticket sales and internet service. Source was thus conceived, as well as being a source of entertainment and information, to introduce customers to the Greenbee services (helping to make it a household name), and to reinforce the relationship between the John Lewis Partnership and its customers. It comes from the same stable as Waitrose Food Illustrated, a magazine published for 10 years.
Source is intended to appeal to typical John Lewis and Waitrose customers, that is, predominantly upper middle class and middle class (A, B, and to some extent C1) older people. As such, returning advertisers include Prada, Lancôme, Samsung, AEG, and Panasonic. In order to appeal to younger customers, Source has undergone slight changes to give it a more look, including changing the font on the spine from serif to sans-serif, and writing the issue numbers in numeric format rather than text.
...
Wikipedia