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SoulPancake

SoulPancake
Type of site
Subsidiary
Owner Participant Media
Created by
Slogan(s) We make stuff that matters.
Website http://soulpancake.com
Launched March 2009
Current status Active

SoulPancake is American actor Rainn Wilson's media and production company. The tagline of the brand is: "We make stuff that matters." They were named one of Fast Company's 10 Most Innovative Companies in Video for 2015. More recently, SoulPancake was ranked #114 on the 2015 Inc. 500 Fastest-Growing Private Companies in America List. On October 13, 2016, it became a subsidiary of Participant Media.

SoulPancake was founded by actor Rainn Wilson, Joshua Homnick and Devon Gundry in 2008. The original concept was based on a video series called "Metaphysical Milkshake," but the founders deemed that the idea was too narrow and expanded it into a multiplatform media company. The company is currently privately held and owned by a handful of investors and partners, which include current CEO Shabnam Mogharabi and Chief Creative Officer, Golriz Lucina, both of whom have been with SoulPancake since its launch.

The SoulPancake website beta launched in March 2009 with an official launch in January 2010. By November 2010, the community had 50,000 active registered members and 1 million page views per month. It offered a space for community members to participates in activities and conversations that allow them to explore what it is to be human, issues of philosophy, spirituality, and creativity. It was founded out of a need to do something positive on the internet that everyone could be included in. The first run of SoulPancake.com offered discussions, blog posts, questions, creative activities, writing exercises, polls, interviews, columns, videos, and original art by up-and-coming artists. In March 2015, it was announced that the "conversations" section of soulpancake.com would be removed at the end of the month due to a lack of moderation resources.

Wilson and some of the other founders of the company are members of the Baha'i Faith, and thus, some of the themes and topics of the content produced on the website and subsequent books, videos, and other content are inspired by the teachings of the Faith. Wilson describes SoulPancake as "never a Baha'i thing, but it is a Baha'i inspired thing." The company is not affiliated with or sponsored by any Baha'i institutions.


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