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Sonny Coloma

Herminio Coloma Jr.
Benigno S. Aquino III (cropped) 2.jpg
Secretary of the Presidential Communications Operations Office
In office
June 30, 2010 – June 30, 2016
President Benigno S. Aquino III
Preceded by Cornelio M. Baliao Jr.
Succeeded by Martin Andanar
Personal details
Born Herminio B. Coloma Jr.
(1953-03-28) March 28, 1953 (age 64)
Quezon City, Philippines
Nationality Filipino
Spouse(s) Nennette Parreno
Children Anna Francesca
Residence Quezon City
Alma mater University of the Philippines
Asian Institute of Management
Southeast Asia Interdisciplinary Development Institute
Profession Educator

Herminio "Sonny" B. Coloma Jr. (born March 28, 1953) is a Filipino businessman and educator. He was a member of the Philippine Cabinet and Secretary of Presidential Communications Office during the presidency of Benigno S. Aquino III. He is also a professor at the Asian Institute of Management. He assumed the post of executive vice president of the Manila Bulletin newspaper on September 1, 2016.

Coloma was born in Quezon City in Metro Manila on March 28, 1953. He took up Bachelor of Arts in Political Science in University of the Philippines where he graduated in 1973. He then took Masters in Business Management in Asian Institute of Management graduating with distinction in 1978. He finished his Doctor of Philosophy in 2009 at Southeast Asia Interdisciplinary Development Institute.

Coloma started working as editor of the Far East Bank and Trust Co.'s bank publication in March 1974. He served as Vice president of the same bank from 1982 to 1988. By June 1998 he started working at Asian Institute of Management as a professor. He has taken five work leaves from AIM to work for the government. He first served as undersecretary of Department of Agrarian Reform. Then from 1989 to 1991 he served as undersecretary of Department of Transportation and Communications. He also served as the head of the Presidential Management Staff from 1990 to 1991 under President Cory Aquino. Coloma briefly served as president of North Luzon Railways Corporation and then served as undersecretary of DOTC under President Joseph Estrada from 1998 to 2000. From 2010 until 2016 Coloma served as Secretary of Presidential Communications Operations which replaces the Office of Press Secretary.


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