Sonic Everywhere
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Sonic's headquarters in Oklahoma City, Oklahoma
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Public | |
Traded as |
NASDAQ: SONC S&P 600 Component |
Industry | Restaurants |
Founded | June 18, 1953 Shawnee, Oklahoma, U.S. |
(as Top Hat Drive-In)
Founder | Troy Smith |
Headquarters | Oklahoma City, Oklahoma, U.S. |
Number of locations
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3,557 (345 company-owned and 3,212 franchised)(2016) |
Key people
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J. Clifford Hudson, President and CEO John Budd, Chief Development and Strategy Officer Paige Bass, Senior Vice President and General Counsel Harold Ceron, Senior Vice President Sonic Restaurants, Inc. Eddie Saroch, Senior Vice President Franchise Relations Todd Smith, Chief Marketing Officer |
Products | Fast food |
Revenue | $606.320 million US$(2016) |
US$127.452 million (2016) | |
US$64.067 million (2016) | |
Number of employees
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420 corporate employees, approximately 9,200 restaurant employees |
Website | www |
Sonic Drive-In, more commonly known as Sonic, is an American drive-in fast-food restaurant chain based in Oklahoma City, Oklahoma. As of August 31, 2016, 3,557 restaurants were in 45 U.S. states. In 2011, it was ranked 10th in QSR Magazine's rankings of the top 50 quick-service and fast-casual restaurant brands in the nation. Known for its use of carhops on roller skates, the company annually hosts a competition to determine the top skating carhop in its system. It also hosts, with Dr Pepper, an internal competition between drive-in employees.
Although Sonic has operated since the early 1950s, Sonic Corp. incorporated in Delaware in 1990. It has its corporate headquarters in Oklahoma City; the headquarters building features a dine-in Sonic restaurant in an adjacent building. Its stock trades on NASDAQ with the symbol SONC. Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2011 revenues were around $546 million with net income of $19 million.
Sonic's menu consists of hamburgers and French fries, as well as onion rings, corn dogs, chili dogs and breakfast toaster sandwiches. Drink options include soft drinks, slushes, and milkshakes. Customers can combine various drinks and flavors to create thousands of possible drink combinations.Ice cream desserts include sundaes and banana splits.
At a standard Sonic Drive-In, a customer drives into a covered drive-in stall, orders through an intercom speaker system, and has the food delivered by a carhop. Most drive-ins also have patio seating, and many have drive-thru lanes.