Son (short Film)
| Son | |
|---|---|
| Directed by | Daniel Mulloy |
| Produced by | Ohna Falby |
| Written by | Daniel Mulloy |
| Starring |
Natalie Press James Wilson Glenn Doherty |
| Music by | Fanfare Ciocărlia |
| Cinematography | Robbie Ryan |
| Edited by | Dan Robinson |
|
Production
company |
Sony & Sister Films
|
|
Release date
|
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Running time
|
16 minutes |
| Country | United Kingdom |
| Language | English |
Son is a 2008 short film starring Natalie Press. Financed and commissioned by Sony Vaio it was a branded content short that would become Viao’s first branded content film. It went on to win multiple awards including Best Film at Edinburgh International Film Festival and Best Film at Slamdance Film Festival, becoming both a commercial hit and critical success for Sony Vaio.
"A mother and son spent time in an underground theater. They work on a film production that seems slowly to consume them - but the ingenious drama turns out to keep twisting." International Film Festival Rotterdam
Sony Vaio commissioned three artists: musicians Plan B, DJ Norman Jay and filmmaker Daniel Mulloy to each create branded pieces of content for Sony Vaio.
Son was commissioned as a marketing tool for the Sony Vaio computer and actress Natalie Press was cast in the lead role. In the filmmaker's hands a narrative was created in which the relationship with Sony Vaio became more subliminal to audiences than traditional product placement.
"The story is really about a boy who is observing the relationship between his parents - I play the mother - who is staring live into his imagination," ... "The element of technology is really used well and dramatically kick starts the film." Natalie Press interview The Daily Mail
After winning Slamdance Film Festival Son was invited to become one of the first short films to feature on YouTube's newly opened Screening Room. Son's subsequent success led YouTube to promote Son on its US home-page as a featured video.
Son is the second in Mulloy's acclaimed trilogy Dad, Son, Baby that followed Mulloy's BAFTA winning Antonio's Breakfast and led Brandon Harris of FilmMaker to cite Mulloy as "one of the world's most well regarded short filmmakers.".
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Wikipedia