Software Advice
 |
|
| Public company | |
| Traded as | : IT |
| Founded | 2005 |
| Headquarters |
Austin, Texas United States |
|
Key people
|
Don Fornes (CEO) |
| Website | www.softwareadvice.com |
Software Advice is a company that provides research and user reviews on software applications for small and mid-sized businesses in markets such as "Business Intelligence" and "Marketing automation." Founded in 2005 by CEO Don Fornes, it now operates as a subsidiary of Gartner and has over 100 employees.
The company advises buyers on software products via telephone consultation. The Software Advice website gives pricing and demo information on individual systems, as well as market reports based on buyer interactions.
Software Advice, Inc., formerly known as River Guide, Inc., was founded in 2005 in San Francisco, California by CEO Don Fornes. In 2009, the company's headquarters moved to its current location in Austin, Texas. In March 2014, Software Advice was acquired by Gartner, Inc., a global information technology research and advisory company.
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