Social media intelligence

Social media intelligence (SMI or SOCMINT) refers to the collective tools and solutions that allow organizations to monitor social channels and conversations, respond to social signals and synthesize social data points into meaningful trends and analysis based on the user's needs. Social media intelligence allows one to collect intelligence gathering from social media sites, using both intrusive or non-intrusive means, from open and closed social networks.

The term was coined in a 2012 paper written by Sir David Omand, Jamie Bartlett and Carl Miller for the Centre for the Analysis of Social Media, at the London-based think tank, Demos.

The authors argued that social media is now an important part of intelligence and security work, but that technological, analytical and regulatory changes are needed before it can be considered a powerful new form of intelligence, including amendments to the United Kingdom Regulation of Investigatory Powers Act 2000.

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