Snell (company)

Snell Limited, branded as Snell Advanced Media or SAM, is a company that designs and develops solutions for the media production market including applications for central operations, live production, post production, playout and media management. They are headquartered in Newbury, UK.

SAM delivers agile technology across Live Production, Production, Editing & Finishing, Playout & Delivery, Infrastructure & Image Processing, all running under enterprise-wide Management & Workflow automation.

Snell, owned by bankers LDC, was created from the merger of Snell & Wilcox and Pro-Bel in 2009. In March 2014 Snell was acquired by another company owned by LDC Quantel Ltd. Following LDC's replacement of Snell CEO Simon Derry with Quantel CEO Ray Cross, the process of merging the companies began. LDC had previously in 2006 appointed Cross to replace Quantel CEO Richard Taylor. However within a year LDC then replaced Cross with new CEO Tim Thorsteinson. The company was rebranded as Snell Advanced Media in September 2015. Following the rebrand, SAM continues to carry the Quantel name on its Quantel Rio, formerly Pablo Rio, line of post-production solutions.

Snell & Wilcox was founded by Roderick Snell, in 1973.

In April 2009 Snell & Wilcox merged with Pro-Bel. The resulting company took the name Snell.

In March 2014 it was announced that Snell had been acquired by Quantel.

Following on from the departure of Quantel CEO Ray Cross and, Tim Thorsteinson was appointed CEO in February 2015. Tim held senior roles in the media technology industry including twice as the CEO of Grass Valley, President of the Broadcast Communications division of Harris Corp., and President and CEO of Enablence. The company was rebranded as Snell Advanced Media in September 2015.