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Snapshot aesthetic


The term snapshot aesthetic refers to a trend within fine art photography in the USA from around 1963. The style typically features apparently banal everyday subject matter and off-centered framing. Subject matter is often presented without apparent link from image-to-image and relying instead on juxtaposition and disjunction between individual photographs.

The originator of this aesthetic was Robert Frank, with his book of photographs, The Americans, published in 1958.

The snapshot tendency was promoted by John Szarkowski, who was head of the photography department at the Museum of Modern Art from 1962 to 1991, and it became especially fashionable from the late 1970s until the mid-1980s. Notable practitioners include Garry Winogrand,Nan Goldin,Wolfgang Tillmans, Martin Parr, William Eggleston, and Terry Richardson. In contrast with photographers like W. Eugene Smith and Gordon Parks, these photographers aimed "not to reform life, but to know it." Frank has said "I was tired of romanticism, [ . . . ] I wanted to present what I saw, pure and simple." Szarkowski brought to prominence the work of Diane Arbus, Lee Friedlander and Garry Winogrand in his influential exhibition “New Documents” at the Museum of Modern Art in 1967, in which he identified a new trend in photography: pictures that seemed to have a casual, snapshot-like look and had subject matter that seemed strikingly ordinary. Winogrand has said "When I'm photographing, I see life, [ . . . ] That's what I deal with. I don't have pictures in my head… I don't worry about how the picture is going to look. I let that take care of itself… It's not about making a nice picture. That anyone can do."


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