Snapdragon Records

Snapdragon Records is a LLC business founded by New Berlin West alumni Kristan Harris and Dan Clark in the U.S. State of Wisconsin in 2002. Ayisha Jaffer also contributed to the project in its infancy. The concept originated in 1999 and was put into action in 2002. The label is focused on indie talent, primarily punk, emo, ska, hardcore, and experimental music. Most fall into the pop category of their respected genres. The company currently resides in the city of Milwaukee, Wisconsin. It has been home to several well known acts including Welton, A Farewell Rescue, I Voted for Kodos, and GHOST!.

Snapdragon's first release was Welton's "The soundtrack of our lives" in 2003. The band later added Timothy Jordan II who went on to be The All-American Rejects' keyboardist. The company took flight in the summer of 2006 with signings of I Voted For Kodos and A Billion Ernies, both considered large acts in the skacore community in 2005–2007. In 2007 Snapdragon signed its most noted artist to date, A Farewell Rescue. The artist has been featured on MTV, MTV2, and MTVU for their music video "Pretty Cut & Dry". Snapdragon Records is currently distributed by MRI/Megaforce Records and Sony's RED Distribution.

The label has appeared on every Vans Warped Tour from 2003-2009. Featured Snapdragon artists on Vans Warped Tour are I Voted for Kodos (2003, 2004, 2005, 2006), The Starrs (2006), Until I Bleed Dry (2006), Red Letter Diaries (2007), Welton (2002), A Farewell Rescue (2008), and 12 Summer Old (2008). Artists such as Family Force 5 (Even on their Really Real Show), Gym Class Heroes, and Scary Kids Scaring Kids have been seen in Snapdragon apparel through the years.

Snapdragon also has been involved in the Rock for Life blood drives in Milwaukee as well as been a large contributor to the local music scene.

An asterisk denotes an alumnus.

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