Smooth 70s
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| Slogan | All 70s, All the Time |
|---|---|
| First air date | 27 December 2011 – 6 October 2013 |
| Format | Non-stop music from 1970–1979 |
| Audience share | 0.5% (December 2012, ) |
| Owner | Global Radio |
| Website | Smooth 70s |
Smooth 70s was a British radio station dedicated to music from the 1970s. Launched by GMG Radio as a sister station to Smooth Radio, it first aired on 27 December 2011, replacing a temporary station GMG had launched for the Christmas period. The station was broadcast through DAB on the Digital One multiplex and was also available online, where it could be accessed using Radioplayer. The station operated largely on an automated basis, but there was also some presenter input. Although Smooth 70s was not the first UK radio station to be dedicated solely to music from the decade, it was the first to be broadcast nationally. Audience data released by Radio Joint Audience Research Limited (RAJAR) in October 2012 indicated 749,000 listeners were tuning into the station on a regular basis. Global Radio–which bought GMG in June 2012–announced on 3 October 2013 that Smooth 70s would cease broadcasting from the early hours of 6 October.
The concept of a decade-themed radio station was first introduced by Absolute Radio, and in June 2011 GMG Radio decided to launch several stations through the online music streaming service we7 which would play particular types of music associated with the output of its stations. Three stations were launched under the Smooth Radio brand; Smooth 60s, Smooth 70s and Smooth Soul.
On 1 November 2011, GMG Radio launched a dedicated station playing nothing but Christmas music, under the brand "Smooth Christmas". The station, on the Digital One multiplex, had no news or advertisements but did promote Smooth Radio and broadcast until 27 December 2011. Smooth Christmas was subsequently replaced on a trial basis by Smooth 70s, playing tracks from the 1970s. The station was received positively by listeners, and in January 2012 GMG Radio confirmed a deal with US syndication firm Premiere Networks to air 1970s editions of the original American Top 40 show presented by Casey Kasem at weekends. Other early features included Disco Lunch and Late Night Love Songs, which continued to be among its weekday programming.
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