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Sky Broadband

Sky Broadband
Broadband Internet Provider
Industry Internet
Founded 2006
Headquarters London, UK
Area served
United Kingdom
Key people
James Murdoch
Products Internet service
Parent Sky plc
Website www.sky.com

Sky Broadband is a UK internet service provider for Sky customers. From a marketing perspective, Sky Broadband is an example of a converged service.

In October 2005, BSkyB agreed to purchase the ISP EasyNet for £211 million. At the time, EasyNet were one of two companies in the UK that had made major investments in Local-loop unbundling (LLU), providing Sky with access to 232 unbundled telephone exchanges. The purchased company was placed under a new Sky division, Sky Broadband. In October 2007, Sky reached the 1 million mark in terms of customer numbers, and claim to be adding one new customer every 40 seconds. By September 2009, it had 2.3 million customers. By July 2012 Sky had reached 4 million customers, and unbundled exchanges covering over 70% of the United Kingdom. By January 2017, Sky said it had 6.1 million customers.

BSkyB agreed on 1 March 2013 to buy the fixed telephone line and broadband business of Telefónica UK, trading under the O2 and BE brands. The company agreed to pay £180 million initially, followed by a further £20 million after all customers have been transferred to Sky's existing Broadband and telephone business. and customers were transferred during 2014.

Sky Broadband provides Sky customers with download speeds of up to 20Mbit/s (ADSL2+ from Sky enabled exchanges, by means of LLU) and up to 76Mbit/s from exchanges enabled for FTTC via an Openreach landline (often still referred to as a BT line).

In July 2006, Sky also introduced a free broadband and calls package for its digital TV subscribers within the Sky Broadband network area. This means anyone on Sky can get free broadband (subject to a 2GB/month usage limit) and free evening & weekend telephone calls, as long as the line is in a Sky Broadband network area.


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