Sky Bet
 |
|
| Limited company | |
| Industry | Online gambling and gaming |
| Headquarters | Leeds |
| Products | Sports betting, online poker, online casino, online bingo, odds comparison service, fantasy football and football predictor game |
| Owner |
CVC Capital Partners (80%) Sky UK Limited (20%) |
| Parent |
CVC Capital Partners (80%) Sky plc (20%) |
Sky Betting & Gaming is a British-based gambling company, owned by CVC Capital Partners and Sky plc, with headquarters in Leeds, West Yorkshire and offices in Sheffield, London, Guernsey and Rome. Sky Betting & Gaming consists of five core brands: Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo. Also under its umbrella is leading online betting odds comparison site Oddschecker. Sky Betting & Gaming also operates popular, free-to-enter football prediction game Soccer Saturday Super 6 and Sky Sports Fantasy Football.
On 4 December 2014, it was announced that Sky would sell a majority stake in the company to CVC Capital Partners, valued at £800 million. The sale was completed on 19 March 2015, with Sky retaining a 20% stake in the company and agreeing a long-term licence of the Sky brand.
Sky Bet is the sports betting division of Sky Betting & Gaming, with the majority of its operations run from Leeds. The company allows betting via its website, telephone, mobile apps and interactive television through Sky. In August 2011 Sky Bet launched its Apple iPhone and iPad app and all markets are also available via Android devices. It remains one of the few sports betting companies in the UK not to operate traditional high street shops. The company was formerly known for the slogan 'It matters more when there's money on it'. In October 2011, a major new Sky Bet advertising campaign introduced the slogan ‘Nothing’s certain, that’s why it’s exciting’ and the concept of ‘What if?’, used by Sky Bet to advertise topical, sports betting special markets.
Sky Bet is licensed and regulated by the Alderney Gambling Control Commission (AGCC) (GCB).
Sky Bet had a dedicated TV channel of the same name on Sky channel 864, which closed on 13 February 2012.
Sky Bet's origins lie in BSkyB's acquisition of Sports Internet Group in July 2000 which included the small telephone and online sports betting based company Surrey Sports alongside two other companies; Planet Football and Opta Index. Surrey Sports was rebranded in July 2002 to create Sky Bet. The company grew in December 2006 when established online betting companies totalbet and ukbetting were consolidated into Sky Bet after BSkyB's purchase of 365 Media Group. Sky Bet features heavily (through advertising and shared content) on the former 365 Media Group sites, as well as skysports.com thanks to their common ownership and proximity (they are based in nearby Leeds). Sky Bet's success has prompted Sky to branch out within the betting and gaming industry. Former professional footballer and Sky sports pundit Jamie Redknapp is the face of Sky Bet's football betting product.
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