Skift
 |
|
| Industry | Travel Digital media Business intelligence |
|---|---|
| Founded | 2012 |
| Founders |
Rafat Ali (CEO) Jason Clampet (Editor-in-Chief, Skift.com) |
| Headquarters | New York City |
| Products | Skift.com Research reports Conferences (Skift Global Forum) Branded content (SkiftX) |
| Website | skift |
|
Type of site
|
Travel Digital media Business intelligence |
|---|---|
| Owner | Skift |
| Editor | Jason Clampet |
| Website | skift |
| Commercial | Yes |
| Launched | 2012 |
Skift, Inc. is a digital media company founded in 2012 by digital media entrepreneur Rafat Ali and Jason Clampet that provides business intelligence including breaking news, insights, research, marketing services and creative conferences to professionals in the travel industry.
The name Skift, which means "shift" or "transformation" in Nordic languages, was chosen by Ali and Clampet to highlight the ongoing changes in the future of travel.
In July 2012, Rafat Ali founded Skift and assumed the role of CEO. Co-founder Jason Clampet, formerly of Frommer's, joined as Skift's head of content. With Skift, Ali and Clampet set out to disrupt the siloed business practices that existed in the travel industry and position the company as the leader in defining travel trends and evolving traveler behaviors. For its launch, Skift raised about $500,000 in funding from such media-tech angel investors as L. Gordon Crovitz, Craig Forman, Jim Friedlich, Tom Glocer, Vishal Gondal, Jason Hirschhorn, and others. In May 2013, Skift announced that it raised an additional $1.1 million in seed financing from a group of investors led by Lerer Ventures.
Having decided to limit Skift to $2.5 million in seed money, Ali calls the model for the company "bootstrap plus... We are a small boutique media company that has the ambition to be the largest media company in our space." Skift's revenue comes from three main sources: branded content, subscriptions, and the Skift Global Forum annual conference.
Skift bills Skift.com as "the daily homepage of the travel industry," which offers "original reporting and analysis" and is "the leading source of intelligence for the industry."
Co-founder Jason Clampet is editor-in-chief of the website, overseeing editorial content for Skift’s seven subscriber-based newsletters.
Skift produces twice-monthly reports, analyst calls, and data sheets on travel trends aimed at strategists, marketers, and technologists in travel, which are available by paid subscription.
Media outlets such as The New York Times, CNBC, and The Verge have reported on Skift studies on subjects ranging from Airbnb's challenges in the New York market to its annual "Megatrends" report forecasting travel industry trends.
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Wikipedia