Skelewu
| "Skelewu" | ||||
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| Single by Davido | ||||
| Released | August 13, 2013 | |||
| Format | Digital download | |||
| Recorded | 2013 | |||
| Genre | ||||
| Length | 3:07 | |||
| Label | HKN | |||
| Songwriter(s) | David Adeleke | |||
| Producer(s) | Shizzi | |||
| Davido singles chronology | ||||
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| Alternate cover | ||||
Cover for UK version
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"Skelewu" is a song by Nigerian singer Davido. It was released as the third single from his upcoming album. The song was produced by Shizzi, HKN Music's in-house producer. It peaked at number 1 on Afribiz's Top 100 chart. The song was ranked 5th on Premium Times list of the Top 10 songs of 2013. It gained popularity in Nigeria after Davido announced the Skelewu dance competition. The song was endorsed by African footballers Emmanuel Adebayor and Samuel Eto'o.
To promote the song, Davido uploaded an instructional dance video of "Skelewu" onto YouTube on August 18, 2013. The video was directed by Jassy Generation. The release of the instructional video accompany the announcement of the Skelewu dance competitionIn. In order to win the competition, participants were told to watch the instructional dance video and upload videos of themselves dancing to the song. According to Pulse, the number of dance videos uploaded to YouTube by fans aggregated to over 100,000 views. On October 10, 2013, Davido declared Bello Moshood Abiola the winner of the competition, tweeting: "Congrats my lil bro kiddy!! Won the 3k dollars skelewu competition .. I’m gonna change this kids life!! More things to come kiddy!!" Abiola received a sum of $3,000 from Davido.
There were two music videos released after Davido released the instructional dance video of Skelewu. The first music video, directed by Sesan, was released on October 15, 2013. It was uploaded onto YouTube under "DAVID-O HKNMUSIC", a parody account. Shortly after the release of the music video, fans of Davido took to Twitter to belittle the video. They claimed that it wasn't up to par.
Davido told fans to disregard the unauthorized release of the video. Moreover, he told fans that the official music video for "Skelewu" would be shot and directed by Moe Musa. Sesan broke his silence in a statement released by his team. He said: "My attention is drawn toward the chaos surrounding the release of the Skelewu video. I and my team shot the video for Davido in Nigeria and to the best of my knowledge, my client and his team were very happy with the result, when they watched and approved the video. If he has since had a change of heart, that is okay. I am not in any way responsible for the release of the video. I believe Davido and myself did a very good job regarding the video production and as a professional of over 10 years. I find it very irresponsible and immature if my client and his management publicly put out false statements and comments, in an attempt to tarnish my name, credibility and reputation. I remain dedicated, humble, focused and as hard working as ever." On October 21, 2013, Davido and HKN Music released the official music video for the song. After the release of the video, Davido received numerous criticism from people who felt that the video resembles the music video to LMFAO's "Party Rock Anthem". According to Vanguard, the number of people who disliked the official music video almost equate those who disliked the alternative video. Moe Musa, reacting to fans' condemnation of the official video, said: "Love it or hate it, it’s your issue not mine… All you haters out there are full of s**t, lol." There were reports that Davido wasn't pleased with Moe Musa's video and as a result, he was looking forward to shooting another music video with Clarence Peters.
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