"Sirens" | ||||||||
---|---|---|---|---|---|---|---|---|
Single by Cher Lloyd | ||||||||
from the album Sorry I'm Late | ||||||||
Released | 17 March 2014 | |||||||
Format | Digital download | |||||||
Recorded | 2013 | |||||||
Genre | Pop | |||||||
Length | 3:55 | |||||||
Label | ||||||||
Writer(s) | ||||||||
Producer(s) |
|
|||||||
Cher Lloyd singles chronology | ||||||||
|
||||||||
|
"Sirens" is a song by British recording artist Cher Lloyd. The song premiered on 14 March 2014 on Sirius XM Hits 1, and was later released on 17 March 2014. It is the second and final single from her sophomore album, Sorry I'm Late (2014). "Sirens" was praised by critics for the song's mature sound, Lloyd's vocals, and the change in direction from her previous work. The single was believed to be an attempt to break back into the UK market after an almost three-year break.
4Music called the song "an absolute banger" and said "the former X Factor star has already began cracking the American market with her previous album, and with her latest offering—a catchy ballad with heart and soul—a massive break seems inevitable." Kalyna Taras of ANDPOP stated "Even if you’re not the romantic type, 'Sirens' will move you. Cher's powerful, raspy voice was made for this song. A ballad about looking for love and finding a peaceful moment with the one you love, 'Sirens' hits the heart." Online site Sugarscape rated the song 10/10, claiming it "ridiculously amazing" and "quite incredible."Idolator's Carl Williott said "the production is pretty standard pop fare, with a few hints of electronics whooshing in and out, but everything evaporates for the first bars of its truly triumphant chorus, before it all swoops back in to lift the vocals even higher" and further claimed that "it was completely worth the wait." Bradley Stern of MuuMuse said that "[Sirens] is a soaring follow–up to 'I Wish'—and it's a proper SMASH," going on to state "striding into the speakers on a gentle guitar strum, Lloyd drops the swag shtick and supplies us instead with a full–bodied, super grown up midtempo power ballad of mega–proportions: That chorus is just, like, whooooooosh," and further labelling it "massive and glorious."
The music video for "Sirens" premiered on Lloyd's Vevo channel on 29 April 2014 and was directed by Darren Craig.Daily Mail's Sarah Bull described the music video: "'Sirens' kicks off with Cher lighting a cigarette, standing in the kitchen of her home while a group of men, including her partner, sit at the kitchen table with a bag full of drugs, discussing what to do with it. Refusing to listen to the men ponder their future, Cher instead puts out her cigarette and goes to check on her young daughter, who is soundly asleep in bed. Lyrics for the highly emotive track include, 'I'm tired, I'm growing older, I'm getting weaker every day,' and the main plot of the video is interspersed with shots of Cher crying and screaming as she attempts to cope with her situation. The video takes an ominous turn when Cher hears sirens and sees flashing lights outside the house as DEA agents prepare to make a bust. However, as the agents break down the door and burst into the property, Cher decides to protect her man, and takes the bag of drugs outside, before putting it in a barrel and setting it alight. The video comes to an end with a shot of Cher sitting on the floor cuddling her little girl." In the "Behind the Scenes" footage, Lloyd reveals that the story of the video is inspired by a similar event from her childhood, and that the young daughter in the video represents herself at a younger age.